A slogan is an advertising phrase that is used in the market to promote a product or service. Generally, the slogan is used together with the brand that identifies said product or service. We answer below the main concerns regarding How to register a Slogan in Argentina.
How to register a slogan in Argentina?
Where are slogans registered in Argentina?
In accordance with the Law on Trademarks and Designations No. 22,362, advertising slogans can be registered as trademarks before the National Institute of Industrial Property (INPI) in Argentina.
What are the requirements to register a slogan in Argentina?
There are two main requirements: it must be endowed with originality and must not have passed into general use.
What is the procedure for registering a slogan in Argentina?
The slogan is requested before the INPI for its registration as a trademark, for which the registration process is the same as for a trademark.
Is there any other way to protect a slogan in Argentina?
Yes, before the Law on Trademarks and Designations incorporated the possibility of registering a slogan as a trademark, they were protected under the protection of Law on Intellectual Property No. 11,723. That is, they were protected under the Author’s Rights regime. In order for an advertising phrase to be protected under this regime, it must be original. Today it is possible to request protection under both regimes but it is important to note that the Author’s Rights regime is declarative and therefore admits evidence on the contrary.
Conclusion
Slogans can be registered as trademarks in Argentina and can also be protected under the Author’s Right system. If you wish to protect a Slogan in Argentina, contact us.
