Trademarks

The Supreme Court of Argentina addressed the controversial issue of using third-party trademarks as “keywords” in Google’s sponsored ads (AdWords). The case, Organización Veraz S.A. v. Open Discovery S.A., revolved around the use of well-known trademarks belonging to Organización Veraz as keywords in Google’s AdWords advertising system by its competitor, Open Discovery. The Court’s ruling, …

Argentina’s Supreme Court Ruling on the Use of Trademarks as Keywords in Google Ads Read More »

In the business world, a trademark license is a key tool for expanding a brand’s market presence, allowing third parties to use a distinctive sign under previously agreed-upon conditions. In Argentina, a common concern is whether registering such agreements is mandatory and what benefits are associated with this registration. In this article, we analyze this …

Registration of Trademark License Agreements in Argentina Read More »

In the competitive business landscape, brands use contests and sweepstakes as effective tools to capture consumer attention and strengthen their market presence. These activities not only generate excitement and customer loyalty but also help brands stand out in a saturated market. However, their organization is subject to a regulatory framework designed to protect consumers and …

Contests and Sweepstakes in Argentina: Key Regulations and Legal Requirements Read More »

Trademark Protection and Unfair Competition in Argentina: Key Aspects to protect Your Business in this market.

News on INPI Argentina official fees – The government will apply new increases on trademark, patent and industrial designs official fees.

Trademarks in the pharmaceutical industry: considerations regarding their regulation in Argentina, including their registration and use.